How Grief Became a 600-Store Cookie Empire w/ Brittney Cook
with Brittney Cook
Episode notes
She got a grocery retailer to say yes before she had retail packaging ready. Then she and her family figured it out. Brittney Cook is the co-founder and CEO of Something Sweet, a frozen cookie dough company that had grown to more than 600 stores when we recorded this conversation. It started with her mom’s brown butter chocolate chip recipe, hand-scooped dough, and deliveries out of coolers in their cars.
But the reason they started is what stayed with me. Brittney, her mom, and her sisters launched Something Sweet on the first anniversary of her dad’s passing, using his favorite cookie to honor him and build something together.
What you’ll take away:
- How persistent outreach landed their first meeting with Nugget Markets, and why hundreds of in-store demos mattered after the yes
- How a food product actually gets onto grocery shelves, including the different jobs of buyers and distributors
- Why Brittney saw an opportunity in the frozen dessert aisle when I saw a crowded cookie market
- What building a company with your family looks like when protecting the relationship matters as much as growing the business
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