I Read $100M Leads by Alex Hormozi (Here's What Actually Works)

Three hundred flyers. Zero calls. Easy to conclude that flyers don't work.

Then you learn that someone else's starting test is 5,000.

That story from Alex Hormozi's $100M Leads stuck with me because I recognize the expectation behind it. I start a project with a number in my head: I'll do this many repetitions, and then something should happen. But where did that number come from?

This week, I'm going solo for a short book report. I don't have a marketing background, and I appreciated how Alex made the ideas approachable. I'm sharing the four ways he breaks down getting leads, the lesson that challenged my expectations, and a reading tip that helped me read more consistently.

My favorite takeaway? Giving yourself enough attempts to learn can take some of the pressure off getting everything right the first time.

What you'll take away:

• The “core four”: warm outreach, cold outreach, posting free content, and running paid ads.
• Why the gap between 300 flyers and a 5,000-flyer test changed how I think about effort and expectations.
• My takeaway from the rule of 100: allow more repetitions before deciding what you've learned.
• How listening to the audiobook while reading helped me stick with a chapter a day.

🔗 Links mentioned:

• $100M Offers
• $100M Leads
• $100M Money Models

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