Buying Newsletters Instead of Starting From Zero w/ Pranam Lipinski
with Pranam Lipinski
Episode notes
A newsletter with 500 readers could be interesting to an advertiser - if they're the right 500 readers.
That was one of several moments in this conversation that made me stop and ask more questions.
Pranam Lipinski, co-founder of Email Outreach Company, joined me to explain how newsletters become businesses you can buy, grow, and sell. We talk about finding sponsors, increasing revenue from an existing audience, and why buying a newsletter about something you know nothing about might be a problem. Naturally, my example involved fish tanks.
We also get into the work behind cold email, a practical starting point for a first business, and Pranam's nightly habit of checking whether he actually lived his values that day.
What you'll take away:
- How a small, focused newsletter can be relevant to sponsors - and why subscriber count tells only part of the story.
- Two ways to grow newsletter revenue: reach more readers or improve what you offer the readers already there.
- Why booking a sales call and closing a customer are separate jobs, and what that means when you hire help with outreach.
- How to start with something one person will pay for, plus a simple question for reflecting on your day.
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