He Gets Paid to Go to Games: Inside Sports Social Media w/ Mason Platt

Here's the part that messes with me: one touchdown video, with a sponsor's logo sitting quietly in the corner of the frame, got turned into a sixty five thousand dollar line item. For one post. Mason Platt has run social media for the San Antonio Spurs, New York Mets, Oakland A's, and Dallas Cowboys (twenty million followers across their platforms), and now leads it for Cal's athletics department. 

What you'll take away: 

• The actual math a sports team uses to tell a sponsor like Pepsi a single touchdown post is worth sixty five thousand dollars, and why the logo in the corner matters more than the play itself 
• Why the exact same clip has to get rebuilt five different ways for X, Instagram, TikTok, Facebook, and LinkedIn, down to the order you post it in 
• The Best Buy parking lot moment that made a broke college kid buy a camera he couldn't afford, and how it accidentally built his entire career 

🔗 Links mentioned:

• Mason’s LinkedIn

📬 Follow Curiosity Class:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website

Interested in sponsoring? ⁠⁠⁠⁠⁠⁠hello@curiosityclass.co