How a Free Video Closed Reddit w/ Jordan Winston

Jordan

From there I kind of realized like, okay, I don't want to be doing this forever. So then I I the first company I started was was a cleaning company. And the whole time through that, like through the tech sales, through cleaning, I was posting on LinkedIn and was building that was building the the brand on there for no real reason other than the fact that I think it could be useful someday somehow. wasn't sure how, but just started doing it.

And then I started when I when I was doing the cleaning, I kinda had the same thought of like, shit, I don't know if I want to do this forever either. so then I started ghostwriting for founders. One guy one guy hit me up and was like, Yo, do you want to ghostwrite for me? I like your stuff. And I'm like, Yeah. And then I'm like, Well, if you want me to do it, then I'm sure other people want me to do it too. So then I just literally turned what was that?

Jeff Albaum

Wait, what is what is g like what does ghostwriting even mean? Like if if I'm if I'm a third grader.

Jordan

literally writing l writing LinkedIn posts from Jeff Albaum's account posting on on their account. So I am their voice, basically, on LinkedIn and helping them and helping them grow on the platform. so I started ghostwriting for founders specifically and to try and like help their LinkedIn presence.

Jeff Albaum

Got it, got it, got it, okay.

Okay.

Jordan

and was doing that and then I saw someone doing Man on the Street stuff, I think just on TikTok or Instagram and I saw they were specifically doing like really political shit. Like, would you ever date a Democrat or a Republican? And I'm like, there's gotta be a better use case for this, for this platform. And then shout out one of my friends, Kimmy

She she I don't remember exactly how it worked, but she kind of pushed me to do it because we did it once just for fun, like because we thought it'd be a fun thing to do on a Saturday. And then she was like, you're actually pretty good at this. Like you should you should go all in all in on it. And I don't think I don't think she thought I was gonna take that seriously, but I did. And then in January, January one was like when I fully went all in on street interviews.

Jeff Albaum

Dude, that's wild.

Jordan

Yeah. Funny funny little backstory.

Jeff Albaum

So okay, wait, let's let's back up a little bit 'cause you said you said a lot in that very t quick intro.

Jordan

Yeah, I'm sure there's a bunch to break down.

Jeff Albaum

Okay, so you were you started out, you're a commercial real estate broker, you're like, nah, this is not for me. You went into tech sales, you were presumably doing very well. And then how did you go from you're in tech sales to I'm gonna start a cleaning company? It's like a very natural progression.

Jordan

dude. how all how all good stories start, I was hammered at a bar. And there's this guy that I was hanging out with who he's actually a really weird dude, looking back on it. But he kept getting these phone calls on like a ring central number for and I wasn't really sure what was going on, but and he kept declining And I'm like, Who's calling you, dude? Like it's Saturday at eleven at like

Jeff Albaum

Mm-hmm.

Jordan

eight o'clock at night and we're at a bar. Who's calling you right now? and he's like, I have a cleaning company. My VA is picking up the call. I'm like, you have a what? And he's like, Yeah, I run a cleaning company. And then I just for me it was like the light bulbs kinda went off because I was like, this guy's fucking an idiot. And I'm like, you cannot be smarter than me. and he wasn't. And so then I I re I really just like

We kept drinking and I kept picking his brain and I'm like, I'm gonna do this. and he I actually bought a course, dude. Like I did one of those courses on like how to start a cleaning company. And the only valuable part of it were like were the other people in the course. The actual course itself, it's like whatever. It doesn't there's there's no information that you don't know. A lot of it's like how to file an LLC and like bro, you're charging five grand. It's pretty, pretty dumb. But the community was cool.

Jeff Albaum

Okay.

Jordan

And then yeah, and then I I kind of just took I took some of the information and I ran with it. And then built that up to I think our biggest month we did like 50k in a month. Which pr which which was pretty cool. I wasn't like making a lot of money, to be honest. I I was making enough to survive, but not like I wasn't rolling. I wasn't like taking home 30 grand. Margins are kind of shit. So

Jeff Albaum

Yeah, that's insane.

So yeah, of that of that fifty, what was your what was the company able to take home and we'll call it like bottom line profits, like free cash flow?

Jordan

profit maybe like eight thousand dollars, ten maybe. Like not nothing nothing crazy. Like a very average living. And then fifty K was like people that was like a lot for the for the program of people like in the in the training course. I'm like, okay. yeah, maybe eight to ten. Like I was I was surviving for sure.

Jeff Albaum

Got it, got it, got it.

Yeah.

Got it. Got it. Okay. And so from there you're like, okay, not this. Looking to pivot. Did this, you know, Saturday afternoon interview. You're like, I love this. This is super fun. Let's let's do it.

Jordan

Yeah, I think the biggest thing was like I it I I didn't at at that point in in life, like one of the reasons why I got into tech sales and got out of commercial real estate was like I wanna have geographical freedom. And I don't wanna be stuck to San Diego and and if you are in commercial real estate, you as much as if they say you can work remote, you can't. Like it's a it's a very community based business. And I didn't want that. I wanted to be able to go gallivant for months at a time. and so tech sales brought that freedom and then

Cleaning kinda like put me back to that geographical constraint. And I'm like, I don't want that. I I wanna be able to go travel and do the thing. and then yeah, and then ghostwriting like got me back to it. And then I'm almost back in it with street interviews now, but I can I can kinda do it anywhere.

Jeff Albaum

I was gonna say 'cause most of your stuff is in New York and like the most characters are in New York.

Jordan

Yeah. It is. I know. I keep flip flopping between like geographical freedom and then being constrained. But I I I was also like just natural interest wise, like I I didn't I didn't feel the intellectual stimulation of like building a cleaning company. I was like, the people I'm working with are not

They're not entrepreneurs and and I I I kinda wanted to be like tech adjacent or like somewhat tech forward like in a tech forward industry. So now I work with a lot of like CPG companies and Bd B tech companies, which I really like. I I that that's the industry I'm I'm super interested in. So it's it's nice to it's nice to be a part of it. Or find I guess I find my own way to a part it.

Jeff Albaum

Mm-hmm.

And now like 'cause you're doing

Yeah, 100%. So what's so starting in January, what's been like the biggest lesson learned so far of start because now cause you're it's a full agency model, right?

Jordan

Yeah, yeah. The biggest thing I've learned, do less.

Jeff Albaum

Say more.

Jordan

You don't need to do a lot. Like, I have somebody said this, and I'm so not comparing myself to Bezos, but somebody said this to Bezos, where they're like, Jeff, you have enough ideas to kill Amazon. And I feel that way a little bit, where I'm like, I have a lot of ideas and things to do and models to copy and different I different places to take the business, but

In reality, what's been working is making free videos for people that I really want to work with, DMing them, saying, hey, I made you a free video. I'll shoot it over to you when it's done. When they respond, I go and make the video, and then I put and then I either post it if they don't respond or I just send it to them. And then posting on LinkedIn and making my own street interviews. Like those three things, making my own street interviews, posting them on Instagram.

Posting a ton on LinkedIn, doing outbound on LinkedIn, and then making free shit. That's like what's gotten us where we are. So do those three things. Shut the fuck up. Don't don't like listen to anything else. Just do that and that'll and that'll work.

Jeff Albaum

That's genius, where you'll you'll respond or you'll send someone a cold DM and be like, hey, I made you a free video. Let me know if you want it. And then if they respond, you go and make it.

Jordan

Yeah, I'll just say like I I won't even say let me know if you I'll like, Hey, I'll shoot it over to you when it's done. Like the editors are working on it.

Jeff Albaum

That's so smart. Have you gotten the majority of your clients from one those like one of those three methods?

Jordan

That was how I got Reddit.

Jeff Albaum

That's insane. Who did you message at Reddit? You s

Jordan

Yeah, I closed a fort I closed a Fortune five hundred company just doing that. It's like kind of insane. And and I and sounds like I'm bragging and I f definitely am. Like But I think anyone can do it w with a with a good offer. they also just like really needed man on the street stuff. So that was the impetus. but one of the guys actually saw a video that I made

on the train of me like sharing my dream or some shit. I was like, I I I went on the train in Ma in Manhattan and I was like, I have a dream to build the biggest street interview ad agency in the world. And it went like kind of viral on LinkedIn, mainly people just being like, Bro, this isn't it But some of the right people saw it and one of the one of those right people was the guy from Reddit and he'd and then he commented on one of my next posts saying like just

Jeff Albaum

Yeah, yeah.

Jordan

doing the I emoji at Reddit and then and then I DMed him I'm like, yo, making a sh making a free video for Reddit right now. And then I'm actually going to their happy hour at four thirty today. So it's funny. Yeah, weird, right?

Jeff Albaum

Dude, that's insane. So it I'm a little bit of an internet rookie. and so I don't know a ton about like the different platforms and the strengths and weaknesses of each. So if you're it if someone's coming to you, like, hey man, I have this, I have this product, I want to promote it, I wanna use paid ads. What about LinkedIn and like what what are your go-to platforms? Because it seems like you've kind of identified LinkedIn as as one of them. So I guess number one, why? And then number two, like, yeah, for paid ads or like just just

Jordan

Yeah.

A dance?

Jeff Albaum

promotion and growing a brand in general.

Jordan

I think you gotta you you almost have to work backwards from where your where your customers are. Like if you're selling B to if you're selling B2C, then there's not really much of a point for you to be on LinkedIn other than your the own your own personal brand and like connecting with other CPG founders, but and you you need to be posting on TikTok and Instagram, which is where a lot of them live. I think even B2B founders should be posting on TikTok and Instagram, but 'cause

w because I all all humans use it, right? Like it doesn't matter if you're B2B. You you're still if you're an executive at demand base, you're still scrolling TikTok at night. Like ever everyone watches it. in terms of the different platforms, I I I I just find LinkedIn the most bearable. Like like I I can't stand dude, I cannot stand Instagram and TikTok. Just it hurts my brain to even be on it. And LinkedIn does too to a certain extent, but there's something weird and I think

Jeff Albaum

Sure.

Jordan

A lot of people would disagree with me on this, but LinkedIn's a very like it's a very positive place. Almost like annoyingly positive. Too positive even. But it's like if I post the same video on TikTok, Instagram and LinkedIn, the comments will be vastly different. The ones on TikTok will be like perfect example is the video of me on the train. I post a video on TikTok, people are like, Look at this fucking attention whore I don't know if I can cuss, but I'm gonna

Jeff Albaum

Mm-hmm.

Yeah.

Jordan

Yeah, I was like, look at the dude's like look at this fucking attention horror. This guy's just trying like trying to shill his company. Instagram kind of the same, but it's but it's your friends being like, You're gay. And then and LinkedIn is like, dude, I love I love you getting out there and like going to go do something different. And it's just positive. So for me, I I was I was like, okay

This is a this is like a nicer this is a nicer space to be in than in the in the mud of Twitter and Instagram and TikTok and everything. My feed my feed on like X and and and and Instagram is just like it's just so anti-Semitic. I'm Jewish. And so and so naturally like whenever I see something

Jeff Albaum

But but also it

Jordan

anti-Semitic, I'm like, what's that? And then so now it's all my feed is just people like cussing out Jews and I'm like, this is not good for me.

Jeff Albaum

Mm.

Jordan

Nobody needs that. I don't need that. It hurts my brain.

Jeff Albaum

Nobody needs that. It's not healthy for anybody.

Dang. So but what about for your brand personally? Cause I feel like you're also really strong on LinkedIn, but do you also post like on TikTok and Instagram for not your dad's media? Like to grow that brand?

Jordan

I just I'm like I'm like built I'm like creating a bunch of content to make to start posting on Instagram. 'Cause Instagram's about a pretty good pretty good driver. Like I I I I won a pretty big client off of just sending a DM saying almost the same thing. Like, hey, I'd love to make interview for you guys. and yeah, that's like that's like one of my biggest recurring clients, funny enough. So I I've under leveraged Instagram and I need to do it more.

There is just a huge mental block where I'm like, sometimes doing things is really hard. And whether it's whatever it is, like I sometimes I just can't get myself to go do something that I know that I need that I need to do. And posting on Instagram is one of them. But I'm

Jeff Albaum

Yeah.

Got it. Okay. So dude, what what does your day look like? 'Cause I imagine you have a bunch of different stuff you could be doing at all times. But do you you have a structure to it?

Jordan

Yeah.

not at all. I have I have the least structured life on the planet. Which helps 'cause I'm also super type B. So nice. some days I'm up at some days I'm up at five thirty six and I go for a run and I work and then I work out and then I'm on my computer by eight and then I'm

Jeff Albaum

Okay.

Jordan

grinding LinkedIn content and DMing people and commenting. other days like today, I I went to this this founders event last night in New York and me and two other founders that I met, were out till two in the morning. So and I got up at like nine. then I went for a run. But now is like that was the day in the life of Jordan today.

But it's it varies a lot, man. And then i in thirty minutes I have a I have a call with potential client and then I'm gonna film some interviews around noon or one and then at four thirty I have a the in-person happy hour with Reddit. I can just show you my calendar if you want.

Jeff Albaum

Yeah, it'd be awesome.

Jordan

It's like it's pretty sporadic. I'm I'm actually trying to get better at this. 'cause I I actually it it it's like mentally hard to not have a great schedule, to not have like a very succinct schedule. But and and I that that is one thing I'm I'm I miss about corporate is the structure of things.

Jeff Albaum

Sure.

And did you s do you have a co founder here, or is this all you?

Jordan

This is me. Okay. So let's just go yesterday. Can you see this? Okay, close close Wells Fargo account. I'm paying fifteen dollars a month for some stupid bullshit with Wells Fargo. okay, I had some to-dos. I was filming for Kai's bar, Healthy One Reddit.

Jeff Albaum

Yeah, yeah. This is awesome.

Jordan

Got all those done and then we and I basically sent it all to ed I'll t to all the editors. Nude Melon, I didn't I didn't get to this. I'll probably do this on Friday. But Nude Melon's a company that makes shampoo for bald men. Hu super bullish. Love them. then I had to film for Mars Men, which is one of my clients. And I basically like put all the scripts in here and like what what we're gonna be saying.

Jeff Albaum

Okay.

Jordan

And then I have Marsman again. And then I I usually go to salsa classes. I did it, but big salsa fan. And then planned something with my roommate. It was my girlfriend's it's my girlfriend's birthday in like two weeks, so I was gonna plan that. Called a friend, and then actually in here I got invited to a dinner. So I just went to that. And then today, got this. I skipped this doctor's appointment. Whoops.

I have to do some shit for the for the birthday podcast meeting. Kinda chilling. I gotta film for a couple brands. meeting with Reddit at four thirty and then Reddit happy hour. And then I'm not going to this. So it's pretty chill, dude. It's not like a crazy schedule.

Jeff Albaum

Yeah, but you block off everything you need to do, which is interesting. Like you're not just like in your head being like, I gotta do this, this, this, this, this.

Jordan

Yeah.

The funny thing is like sometimes I don't I I I often don't do the things. Like I I I'm gonna s I need to I have this meeting to what's the same. It's pretty sporadic, man. Like I I I don't I don't there's gotta be but there's probably a better way to do it, but that's that's my life.

Jeff Albaum

Yeah, if it's working, who cares?

Jordan

Yeah, like I know when I need to film and that's like that's kind of it. And then I I I I do usually like one thing I'll always do is I I I I carve out thirty minutes to an hour of or probably more, of just engaging on LinkedIn and like DMing people that I want to talk to. Yeah, and then I'll try to throw like a I'll try to throw an event in there once at least once a week where where I go out and meet people. But that's the

Jeff Albaum

Mm-hmm.

Can I ask you a question about like the the agency model in general? Cause like I'm always curious how that works. So like is the model you go, you land a client and then it's on a retainer or it's like a a one time fee or it's different every time. Like, how does that work?

Jordan

Let me

So the r the the realest truth is that as as much as I call this an agency where I'm kind of in a phase right now where I call where I'm like a solo operator. Where I have I have some some hosts that help me and they and they go out and make videos too. I have a couple of I have like four editors, one full time. when I say full time I mean he's like the only I he only works for me. and then I have a couple of people that like help film.

Jeff Albaum

Okay.

Mm-hmm.

Jordan

So but really it's just it's like the business is me at this point. in terms of how how it's set up retainer wise, like I'll usually do a two or three month minimum and it's ten videos a month, or five five to ten videos a month, and then they can either choose to re up or n or just use me on like a as needed basis.

And how I've c how I've positioned is less like we're doing a very specific style of street interview and more like we are your outsource men on the street. So for example, the Knicks are the Knicks are going to the finals, I think, or they just won something. I don't know. But I'm not a big I'm not not a big sports guy. But I'm gonna go I'm gonna go to Ma to Madison Square Garden and film for like a bunch of different sports betting platforms and

Jeff Albaum

Yeah, me neither.

Okay.

Jordan

and just like and basically give them five videos of like what's going on outside the outside the next stadium. and yeah, I don't know if that answered your question. I kinda just rambled, but

Jeff Albaum

I was I'm I'm more so curious like the financial aspects. Like how does it work? Like you you give you two two to three month minimum. Is it a fixed price? Is every client a different price? And like how do you how do you back into that?

Jordan

It varies. depending on how much content they need. I I don't like, you know what's funny is some of the bigger companies actually pay me less than some of the mid-sized ones. my biggest clients are ones that just raised a ton of money and they like need a bunch of content and they're just like, Okay.

Jeff Albaum

Mm-hmm.

Jordan

They're like money's not really a problem, like go do it. Some of the bigger clients have a very like set budget and they're like, we can spend this amount of money on this thing. And the cool thing is they're all like they're pretty transparent about it because it's not it's not their money. So they're like, This is what this is what I can pay you. Like, cool. but yeah, so it's they pay me on a monthly basis. it's y it's not set it's honestly, man, it's not set up the best. Like I they basically sp

Jeff Albaum

Yeah.

Sure.

Sure. Yeah.

Jordan

Pay me as a commodity. Like I give them the creative, they pay me the money for for the creative. I know there's a better way to do it. I don't know what that way is, but that's what learning's for.

Jeff Albaum

Totally. Wait, but yeah, what what are the other like how else would it work?

Jordan

I don't know, but Alex Harmozzi wrote an entire book of basic of talking about how to decommodetize yourself and how to create like whether it's an incentive structure or whether it's a whether you like vertically integrate yourself in different parts of the business, then

Jeff Albaum

Mm-hmm.

Jordan

There there's different ways to do it. Like right now I'm just offering I'm just a creative agency. In in reality, I wanna build I wanna build a company that can sell for a lot of money. And to do that, contracts have to be in place or some kind of subscription or something. And you can't really do that with just content. So this is a down the road problem because in reality I'm only six months into into building this. So we'll

Jeff Albaum

Mm-hmm.

Mm-hmm.

Mm-hmm.

Jordan

I'm in the phase of like we'll figure that out eventually, but the goal is to vertically integrate myself in different parts of their business and become really sticky so that their business is my business, basically.

Jeff Albaum

Gotcha. Gotcha. So let's let's fast forward a little bit. And let's say you you grow this to whatever number you have in your head and you're able to sell for whatever multiple you decide you want. And the biggest amount of money you've ever seen in your life hits your bank account on a Tuesday. You wake up Wednesday, what do you do?

Jordan

Yeah.

Okay. It's funny. Most people, most entrepreneurs that end up selling their company are they they think that they can just go on a beach and do nothing. Right? You've you've heard that where they're like, I'm gonna go on a beach and relax for a couple months. The thing about me is I'm actually really good at that. And I'm I could like I I grew up surfing. That's I've missed it intensely after after being here. So

I'd probably go down to Nicaragua for six months and like just and go surf. Or down or like down to Puerto Escondido and go surf. Or and then when after the summer's over, then go to a mountain town for four months and like and go ski. That would that's like leg and while while I'm there like working on little projects and and doing stuff, but having the freedom to just

go wherever, whenever, and not have money be a problem. Great, I'm sorry. so I I think I could legitimately get down with just like surfing, skiing and partying for a year.

Jeff Albaum

Mm-hmm.

But would like do you need a certain dollar amount to go do that? Like couldn't you technically do that without the money?

Jordan

yeah, I could, but I would feel like there's a huge mental there's a mental strain of like, okay, well I'm I'm not building anything, I'm not like I'm not working towards anything and I'm not advancing I'm not getting closer to my goal. So yeah, I could do it and I have done it. Like I've I I lived in Europe in and around Europe for six months a couple years ago. I had a blast doing it and I would I would do it again, but it does feel like life kinda stalls a little.

Jeff Albaum

Mm-hmm.

Jordan

And you're not building community, you're not you're really doing anything, you're just like having fun. so yeah, that's that's what I would do.

Jeff Albaum

So then wait, but I don't understand. So then if all those things are true, but then if you have money and you do those again, aren't they still not true?

Jordan

Well, I don't I wouldn't have feel like I if if I didn't now, I don't feel like I would have earned it.

Jeff Albaum

Mm, gotcha.

Jordan

Like I yeah, I could I could I have enough money where I could I could fuck off and like go do that for a year, sure. But then what? Like then you're then I just depleted the money that I have and I haven't built anything and I definitely didn't earn it. I just kinda like gave up and went to do it wouldn't feel right. I wouldn't feel like I even when I take a vacation now, I'm like I wanna feel like I earned it. 'Cause vacations when you don't feel like you earned it actually are harder than s than working. 'Cause you're

Jeff Albaum

Sure.

Mm-hmm.

Totally.

Jordan

You're just there and you're like, I I should be doing I should be doing XYZ. Your brain can be your brain can be an asset, it can also be your biggest enemy. It's just my

Jeff Albaum

Totally. Yeah. No, that's fair enough. That's fair enough. What's as you've gone through this process, like has there been anything that you've changed your mind about in the last six months, like as you've been building as you've been building?

Jordan

Yeah. I I've learned that so there's kind of a s status thing in in New York, or I guess ev everywhere about building a service versus building a product. But

Jeff Albaum

And what what is what are what are those?

Jordan

Like if you if you build a product and you raise and you raise VC money, then you are of higher status than if you're than if you're building an agency, for example. But what I've learned is that there's there is such a thing as founder company fit or founder business fit. And one thing I really like, if shockingly, is people. And and that's like I I literally interview people every day on the street. Like obviously I really like people.

Jeff Albaum

Interesting.

Jordan

I don't think I'd be a very good like solo investor. I like I like team games with age with I I like the agency model of working with people every day. That's that's just me. And I don't think I I would be a great like product founder at the at at this stage of my of my entrepreneurial journey, so to speak. so what I changed my mind about was

like dropping everything and building a product versus building out the agency model. and G Gary V said it. He's like I chose the he's like I chose to build an agency because I love people. And I know it's not the best business model in the world, but it's the right fit for me. And so I I I kinda I kinda think that. I I s I s I I definitely believe that with the agency model for me now. Like it is the right fit for my personality.

Jeff Albaum

Yeah. Yeah, you can very much tell you're a people person. You don't you can very much tell you're a people person.

Jordan

Was that

Yeah, it's not shocking.

Jeff Albaum

Yeah. What

Jordan

Sorry, my somebody just ripped through my do not disturb.

Jeff Albaum

You're good. what is the type of con like as a content creator, or I don't know if you consider yourself a content creator, but like what types of stuff do you consume? So like what are the do you read books, you listen to podcasts, are you a scroller? Who do you follow? Those types of things.

Jordan

Yeah.

Yeah, content diet. like every mid twenties man, my first million's a big one. Love my first million. I think dude, everybody who's building a business in their twenties has like a has a man crush on it's funny, I was talking to one one of my friends last night about this. one of my friends, her name's Kimmy, and she's she's the co-founder of a company called Sam's List. Who are her co-founders? Sam Parr and Joe Spiser, who are the are who are

Jeff Albaum

Ha ha

Jordan

The the Hampton guys and also and Sam's the Sam's My First Million. and Kimmy's like, dude, every guy has the biggest man crush on Sam. It's hilarious. People just use me to try to get to him. so my first million's a big one. I definitely have a man crush on Sam and Sean. and then other than that, I I read. I read I'm reading a book right now called The Inner Game of Tennis, which is basically mindfulness applied to a game.

Jeff Albaum

Holy smokes.

Yeah.

Jordan

Which pretty cool. I'm also reading East of Eden, which is yeah, John Steinbeck. And I've kinda gotten into novels. I I'm not I never I always felt like fiction was kind of a waste of time, but as I've as I've grown and matured, I find it's really good for my brain. Enjoy that a lot. And then other than that, I do listen to Hormosy.

Jeff Albaum

Okay. John Steinbeck?

Totally.

Jordan

every once in a while if I need some motivation. And then Modern Wisdom's a big one too. Love modern wisdom. another one. Tetra Gammon. If you're familiar with that podcast? Yeah. I like Tetra Gammon a lot. and yeah, I'm like a huge Palmer Lucky fan too. He's like my he I'm probably his biggest fan. I've listened to every single one that he's been on. He's Palmer Lucky is my favorite human being on the planet. One of

Jeff Albaum

Mm-hmm.

Yeah, Rip Rubin.

Okay.

He's your sp He's your spirit animal?

Totally. Totally. Dude, that's awesome.

Jordan

That that I've never met. Yeah. He's just like uniquely himself. I'm just such a fan. Yeah.

Jeff Albaum

Hundred percent. where what are you looking for right now? So like are you trying to get more brands to to come in your door? Are you trying to get people to do video editing? What do you need? What are you looking for?

Jordan

Yeah, I was having I was having a really in-depth conversation with with Claude about this earlier and was trying to figure out what what exactly that is and gave me a pretty solid like three, six, nine month idea of like what the hell I'm doing. And

So what I've learned is I'm I don't I don't wanna have like this lifestyle business where it's just me as a solo operator doing this. I wanna I wanna build something cool.

And so what that's gonna require is hiring. How do you hire? Well, you need money. Okay, so previously I I'd like I'd make money and then I'd take it out of the business and then I would put in the market or something. So now my I've kind of switched everything to like, okay, just stack as much cash as as much cash as you possibly can. I have a I have I I I need to basically save like 75 grand in in the business bank account.

Jeff Albaum

Okay.

Jordan

That's the first goal. Like nothing else changes until I hit that number and that number is like in the savings, not even not just in the check-in. so hit that number and then solve a bottleneck. So and keep solving bottlenecks. I think Elon Elon has this whole idea of like asking what's the bottleneck to any situation and then making one bottleneck at a time. for me right now a lot of that is creativity. So

Jeff Albaum

Mm-hmm.

Mm-hmm. Mm-hmm.

Jordan

It's hard, it's really challenging to be creative for 10 different brands all at the same time. that's a huge mental load, and I'm like exhausted just thinking about it. So taking that burden off, hiring a creative strategist, and then probably hiring a host full-time to go out and go make the videos could be huge.

Jeff Albaum

Totally.

Jordan

paying somebody a normal US salary to go like make stream interviews with me would be awesome. those two things would really help me scale. Cause what the one thing I'm really good at that I don't want to outsource is growth. And that's what I've kind of had on I've had that on lock for a while. so outsourcing the stuff that's kind of a pain in the ass is like the actual filming and the and the creative part. So that's that's my like six month goal. Okay, like stack then hire

Jeff Albaum

Mm-hmm.

Mm-hmm.

Okay. Nice.

Jordan

and do what continue to do what I'm good at, solve the bottlenecks and just keep solving bottlenecks. Thank you. Yeah, that's I mean that's that that's my idea. Nothing's ha nothing nothing's happened yet. That's like that's the direction I want to go in.

Jeff Albaum

Dude, that's amazing. That's amazing.

Yeah, but it's good to have a direction. Now you know where to go.

You're a beast, man. Thank you, thank you for being here. Where where can people find out more about you?

Jordan

Yeah.

Jordan Winston on LinkedIn. My bio just says street interviews, so you should should be able to find me pretty easy. other than that, Instagram Jordan Winston underscore. You can send me an email if you want to chat. Jordan at notyourdadsmedia.com or 105 McDougall Street New York.

Jeff Albaum

And we'll link to the website, not your dad's media as well. Dude, you're a beast. Thanks for being here, man. All right. Bye everybody.

Jordan

Yeah. Awesome, man. Thanks for having me.

Yeah.